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Spelling Out Copy Writing

Copy writing is not a simple task. I was curious to come across a web site developed by a colleague. They are beginning to address themselves as a ‘web coach.’ Copy writing on the website, though, was puzzling.

While there was quite a bit of content, much of it was poorly written such as köpa melatonin. Verb tenses did not agree and their use of adjectives like ‘awesome’ and ‘rad’ was defunct at best. I was confused. If you are unclear as to why it’s important your copy writing be done correctly, I want to take a minute to spell it out.

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